SciFi To SyFy: Marketing Brilliance Or Marketing Mistake

Recently my much beloved, default channel, 50 on my remote, decided to change their name from The SciFi Channel to Syfy in order to update their image.  Additionally they’re changing the brand message from the allusive “If” to more solid “Imagine Greater.” So why the change?  In the words of SciFi’s President, Dave Howe: The new brand broadens perceptions...

Jumping Outside The Norm

I love the idea of bringing people to your business in new and different ways.  The web has changed marketing since its inception, and still today the classical marketers are trying to catch up.  One place where more and more of these groups are working in is through inbound marketing. Now I could take a moment to brown nose and say that my favorite example of inbound marketing is HubSpot TV,...

Dirty SEO

No this isn’t a post about how Black Hat’s are ruining the industry and making us all look bad.  (Especially that guy driving around downtown Tempe in the Mercedes with the license plate “BLK HAT.”)  No, instead this is about a comment made by a sales rep I heard pitching SEO to a website owner....

I'm Stupid

I’d like to talk to you today about a problem I’ve experieced recently.  I seem to be suffering from, what I hope is only a passing case, of Stupid American Syndrome. For those who have never heard of Stupid American Syndrome (SAS*) I’m not surprised.  For, while it’s been estimated that nearly 95% of all United States citizens suffer from this horrid and contagious...

We've Become "Those People"

Liv and I went out to dinner last night with my friend Lara and her brother and sister-in-law.  We had a great time, as good food, good beer, and good conversation flowed over the course of the evening.  But I realized something.  Something that frightened and disturbs me.  Something that changes the way I look at myself, and not in a good way at all. You see, during our conversation we...